Four commitments, and what each one costs me.
Anyone can list values. These four are specific enough to be broken, which is the only kind worth publishing.
Every price is published
All of them, on the pricing page. It costs me the ability to charge more to whoever seems able to pay it. That is exactly the point — that ability is the thing you are afraid of.
Nothing has a contract
Month to month everywhere, no notice period, no exit call. It costs me predictable revenue and means the work has to be worth renewing every single month.
I'll tell you not to buy
If coaching won't help, or the ads should wait until the pricing is fixed, I say so in the free call. It costs me the sale, regularly.
You keep everything
Plans, documents, ad accounts, Google Business Profile — created in your name, yours when you leave. It costs me the lock-in that keeps unhappy clients paying.
What's in, and what isn't.
Included
Sessions · written summaries and plans · email between sessions on monthly · numbers reviewed monthly · campaign build, management and reporting on the done-for-you side.
Not included
Your ad spend · bookkeeping and filing · legal or tax advice · website design and hosting · anything I'd need a licence for · being available at 11pm.
If what you need is in the second column, say so early. Sometimes I can point you at someone. Sometimes the honest answer is that it needs fixing before coaching is worth paying for.
Terms that come up
None of these appear in the reports. They come up on calls and it's easier to have them written down.
- Gross margin
- What's left of a sale after the cost of delivering it. The number most owner-operators have never calculated per service.
- Bottleneck
- The step everything queues behind. In an owner-operated business it is usually the owner, and usually in quoting.
- Effective hourly rate
- Everything you took home, divided by every hour you actually worked. Frequently a shock.
- Cost per lead
- Ad spend divided by enquiries. Only useful next to what a job is worth to you.
- Local pack
- The map with three businesses on a local search. A separate competition from the blue links underneath it.
- NAP
- Name, address, phone. Must be identical everywhere online or your local ranking suffers for no other reason.
Still reading? Book the free one.
Forty-five minutes, no deck, and a written summary whether or not anything comes of it.