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Coaching for Toronto owner-operators.

Highest fixed costs in the country. Rent and wages eat margin that would be perfectly healthy anywhere else, so the pricing conversation here is usually about whether the business can survive its own overhead.

Book the free conversation How coaching works

Everything I charge

CAD

Coaching
First conversation45 minutes. No pitch, no deck. Free
Single session90 minutes on one problem. $350/session
Monthly coachingTwo sessions a month, plus email between. $750/month
90-day resetA defined start, a defined end. $2,250total
If you'd rather I just ran it
Google AdsManaged. Fee set by your ad budget. $300/mo and up
Paid socialManaged. Fee set by your ad budget. $300/mo and up
Local SEOPriced by service areas covered. $1,000/mo and up

That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.

The first conversation is free

Forty-five minutes. If coaching won't help you, I'll say so and we're done.

No contract, ever

Month to month. Stop whenever. There is no term to buy out and no cancellation call.

Prices are on the website

You know what it costs before you speak to me. The number doesn't change based on how the call goes.

You keep everything

Plans, documents, ad accounts, profiles — created in your name, yours when you leave.

Toronto · City of Toronto

And if you want the advertising run, here's what's different about Toronto

Population 2.8 million (2021 census). The three things below are true of Toronto and would be wrong about most other Ontario cities.

The local pack radius is small, because the density is enormous

Google's local results are proximity-weighted, and proximity is relative to how many matching businesses are nearby. In a town of thirty thousand, one plumber can rank across the whole town. In Toronto there may be forty plumbers inside a four-kilometre radius, so the pack collapses to a handful of blocks. A single Google Business Profile pinned in Etobicoke will not surface for a search in Leslieville. This is the single most misunderstood thing about ranking in Toronto, and it is why "rank in Toronto" is not a coherent goal — you rank in parts of Toronto.

Search ads are where Toronto budgets go to die

Cost per click in competitive Toronto service categories is among the highest in Canada, because you are bidding against national brands, franchise groups and lead-generation aggregators who buy the same keywords you do and resell the call. A $600-a-month Google Ads budget in a category like law, dentistry or HVAC will buy a genuinely small number of clicks here. We will say so before you spend it, and usually recommend starting on a tighter geography or a longer-tail keyword set rather than a bigger cheque.

More than half of Toronto residents were born outside Canada

That is a targeting lever almost nobody in the trades uses. Meta and Google both allow language targeting, and running a second ad set in Cantonese, Punjabi, Tagalog or Portuguese against the same service is often dramatically cheaper per lead than fighting for the English auction — because far fewer advertisers bother. Whether it is worth it depends on your service and where your customers actually are, and we would look at that before suggesting it.

Coverage

Neighbourhoods and districts we build service areas around.

In the SEO packages each of these counts as one service area. Core covers four, Plus covers eight, Enhanced covers the province.

How SEO pricing works →

  • Downtown & Financial District
  • North York
  • Scarborough
  • Etobicoke
  • East York
  • Leslieville & Riverside
  • The Danforth
  • Junction Triangle
  • High Park & Bloor West
  • Yorkville & Annex
  • Liberty Village
  • Beaches
  • Rexdale
  • Willowdale
  • Agincourt
  • Don Mills
Who I work with in Toronto

Owners who are still in the work.

  • Home services & trades
  • Dental & medical clinics
  • Legal & accounting
  • Real estate
  • Restaurants
  • Fitness studios
  • Auto services
  • Professional services

I'm not based in Toronto. Daylight works with Ontario businesses remotely and there's no office here you can visit. I'd rather tell you on the page than on the call — a location page implying a storefront it doesn't have is the oldest trick in local SEO.

Coaching over video works identically wherever you are. For advertising, what matters is your profile and your address, not mine.

Questions

Toronto, answered

How much should a Toronto small business spend on Google Ads?
There is no single answer, but there is a floor. If your cost per click is $8 and you need roughly forty clicks to get one job, one job costs about $320 in ad spend before our fee. Spending $300 a month in that category buys you part of one lead, which is not a test — it is noise. We would rather tell you to narrow the geography, target longer-tail searches, or start with SEO than take a management fee for running a budget too small to learn anything from.
Do I need a Toronto address to rank in the local pack?
To appear in the map results you need a verified Google Business Profile, and Google verifies against a real location — either a storefront customers can visit, or a service-area business registered at an address you can prove you operate from. You cannot rent a mailbox and rank; Google has been aggressive about removing those. If you serve Toronto but are based in, say, Vaughan, you register in Vaughan and set Toronto as a service area, and you will rank strongly in the parts of Toronto nearest you and weakly in the parts furthest away. That is the system working as designed.
Can you cover the whole GTA, not just the City of Toronto?
Yes, and for most service businesses that is the more sensible unit. The SEO packages are counted in service areas rather than municipalities, so a build might cover Toronto plus Mississauga and Vaughan, or a slice of the city plus Markham and Richmond Hill. What matters is drive time from where you actually are, not the boundary line.
Do you offer business coaching in Toronto?
Yes, and it's the main thing I do. Coaching runs over video so being in Toronto makes no practical difference — the free first conversation, the $350 single session and $750 a month all work the same wherever you are. The city-specific material on this page is about advertising, where geography genuinely changes the answer.
Are you based in Toronto?
No. Daylight works with Ontario businesses remotely and there's no office here to visit. I'm saying so plainly because plenty of location pages imply a storefront that doesn't exist. It has no bearing on your rankings — your Google Business Profile, your address and your reviews decide those.

Free conversation, wherever you are in Toronto.

Forty-five minutes, a written summary afterwards, and no follow-up sequence.

Book the free first conversation See every price