Coaching travels. Local search doesn't.
Coaching happens over video, so it works the same from anywhere in the province. Advertising is the opposite — what wins in Toronto's local pack is not what wins in London's. So the pages below are written one city at a time.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
Six markets, six different problems
Each page says something that would be wrong about the others. That is deliberate, and it is the difference between a local page and a doorway page.
Toronto
City of Toronto · 2.8 million
Highest fixed costs in the country. Rent and wages eat margin that would be perfectly healthy anywhere else, so the pricing conversation here is usually about whether the business can survive its own overhead.
Toronto →Mississauga
Peel Region · 717,000
Full of second-generation family businesses hitting succession. The founder still signs every cheque at seventy and nobody has said out loud what happens next.
Mississauga →Hamilton
City of Hamilton · 569,000
A lot of first-time owners who bought in while it was cheap and grew faster than expected. The business has outgrown the way it is run, and nothing has been rewritten since.
Hamilton →Ottawa
National Capital Region · 1 million
Feast and famine on government contract cycles. The problem is almost never demand — it is cash flow across a dead quarter and pricing that assumes twelve good months.
Ottawa →London
Southwestern Ontario · 422,000
A lower cost base means problems hide for longer. You can run unprofitably here for years without it hurting enough to look, which is its own kind of trap.
London →Kitchener–Waterloo
Waterloo Region · 587,000 across the region
Tech-adjacent owners who over-engineer the systems and under-price the work. The stack is immaculate and the effective hourly rate is terrible.
Kitchener–Waterloo →I'm not local to any of them.
Daylight works with Ontario businesses remotely. There is no office in Toronto, no branch in Hamilton and no storefront you can visit in Ottawa.
That's on the hub page rather than buried, because the standard playbook for agency location pages is to imply a local presence that isn't there — a skyline photo, a phone number with the right area code, and forty pages that differ only by find-and-replace. Google's scaled-content policy targets exactly that, and more to the point it's a lie the first phone call exposes.
What I do have is specific knowledge of how these markets behave, and that's what's on each page. Your local presence is what ranks, and it's unaffected by where I sit.
Working across Ontario
Do I need to be near you for coaching?
Which Ontario cities do you cover?
Do you have an office in these cities?
Start with the free conversation.
Forty-five minutes, wherever you are in the province.