Core Package
$1,000 /month
Up to 4 service areas.
- SEO research & keyword planning
- Google Business Profile optimisation
- On-page SEO across the site
- Directory citations and cleanup
- Search Console setup and indexing
- Rank tracking, reported monthly
Local SEO · Ontario
Rank without paying per click.
The one service here with no ad spend attached. You pay us, and nothing to Google — which is exactly why it is priced by ground covered instead of budget managed.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
The first conversation is free
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
No contract, ever
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
Prices are on the website
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
You keep everything
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
Pricing
Counted in towns, not dollars of spend.
A service area is one town, one city, or one distinct district of a large city. The work scales with how many of them you need to show up in.
Plus Package
$3,000 /month
Up to 8 service areas.
- Everything in Core
- Blog articles written monthly
- Location pages per service area
- Link building
- YouTube SEO
- Review generation strategy
Enhanced Package
$5,000 /month
Province-wide coverage.
- Everything in Plus
- Higher content volume
- Multi-location profile management
- Digital PR and outreach
- Technical SEO and site speed
- Monthly strategy call
The mechanic
Local search is two competitions, not one.
Most people see one page of Google results and assume it is one ranking. It is two, they work differently, and one of them is far easier to win.
The local pack
The map with three businesses in it. Driven by your Google Business Profile, how close you are to the person searching, your review volume and recency, and how consistent your business details are across the web. It takes the majority of clicks on a local search, and it is usually winnable in months rather than years — which is why it is the first thing we work on.
Organic results
The blue links beneath the map. Driven by what your website actually says, how well it is structured, and who links to it. Slower, more durable, and the only one of the two that can rank you in places you are not physically near.
A build that ignores either one leaves the majority of local traffic on the table. The order matters though: profile and proximity first, content and links second.
Google Business Profile
The most under-used asset most local businesses own
It is free, it takes the top of the page, and most profiles in Ontario have not been touched since the day they were claimed.
What we manage on it
Categories and services set properly, service areas drawn to match where you actually go, photos added on a schedule, Posts published, Q&A seeded and answered, and every review responded to — because response rate is a ranking input, not just manners.
What we can't do for you
We cannot invent reviews, and we would not. We cannot put a city in your business name — that is a guideline violation and profiles get suspended for it. And we cannot verify a location you do not operate from. The system is stricter than it used to be, and working inside it is the only durable option.
Timeline
What to expect, honestly
Month 1
Audit and the quick wins
Technical audit, Google Business Profile rebuilt properly, citations corrected, obvious on-page problems fixed. Profile changes can show movement inside this window.
Months 2–3
Foundations
Service and location pages written, internal linking structured, content calendar running. Rankings begin to move on lower-competition and longer-tail terms.
Months 4–6
Traction
Local pack positions improve for your nearer service areas. Organic traffic becomes a trend rather than noise, and the rank tracker starts telling a story.
Months 6–12
Compounding
Content and links accumulate. This is where SEO overtakes what the same money would have bought in clicks — and unlike the clicks, it keeps working.
Questions
Local SEO, answered
How long does local SEO take to work?
Google Business Profile improvements can move within weeks. Organic rankings for anything competitive take three to six months before the trend is clear, and longer to mature. Anyone quoting you thirty days is selling something they cannot deliver. The upside is that unlike ads, it does not stop the month you stop paying.
Why is SEO priced by service area instead of by ad budget?
Because there is no ad spend to scale against. With SEO the work scales with ground covered — every additional town means its own keyword set, its own content, its own citations and its own competitors to get past. Four areas is a focused local build; a province is a different job entirely.
What is the difference between the local pack and organic results?
The local pack is the map with three businesses in it, and it is driven mainly by your Google Business Profile, proximity to the searcher, and reviews. Organic is the blue links underneath, driven by your website's content and links. They are two separate competitions with two separate playbooks, and most small businesses can win the first one considerably faster.
Can you guarantee a first-page ranking?
No, and you should leave any conversation where someone does. Nobody controls Google's index. What we will do is publish what we are doing, track the rankings honestly including the ones going the wrong way, and tell you when a keyword is not worth chasing.
See where you rank right now.
We run your rankings and your Google Business Profile before the call, and show you what we find either way.