First conversation
Free
45 minutes. No pitch, no deck.
- You describe what is actually going wrong
- I tell you whether coaching would help
- A written summary afterwards either way
- No cost, and no follow-up sequence
Coaching · Ontario
You already know what's wrong. You just haven't said it out loud yet.
Coaching for people who own the business and also do the work in it. The first conversation is free and forty-five minutes, and a fair number of them end with me saying you don't need a coach.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
The first conversation is free
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
No contract, ever
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
Prices are on the website
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
You keep everything
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
What this is
An hour where nobody is managing you.
When you own the place, everyone you talk to about the business wants something from it. Staff want certainty. Your partner wants you home. Your accountant wants last year's receipts. Nobody just asks how it's going and waits for the real answer.
That's most of what this is. A regular hour with someone who has no stake in the outcome except that it works, who has seen the same problems in other people's businesses, and who will tell you when you're wrong.
The problems are usually the same four
You are the bottleneck in something that shouldn't need you. You are underpricing and have been for years. You are taking on work you lose money on because saying no feels dangerous. Or you have no idea which of those three is true because the numbers live in your head and a shoebox.
None of that is exciting and none of it is a mindset problem. It is arithmetic and a couple of hard conversations, and it is genuinely fixable inside a quarter.
When I'll tell you not to bother
If the business is failing for a reason coaching cannot touch — the market has gone, the debt is unserviceable, you have stopped wanting it — then a coach is an expensive way to delay a decision. I'd rather say that in the free call than take $750 a month to help you feel productive about it.
Pricing
Four ways in. One of them is free.
No packages that hide the hourly rate, no annual commitment, no "investment in yourself" language.
Single session
$350/session
90 minutes on one problem.
- One problem, worked through properly
- A written plan within 48 hours
- Two weeks of email follow-up
- Buy one, or ten. No commitment either way
Monthly coaching
$750/month
Two sessions a month, plus email between.
- Two 60-minute sessions each month
- Email access between sessions
- Numbers reviewed every month
- Month to month. Cancel any time
90-day reset
$2,250total
A defined start, a defined end.
- Six sessions across three months
- One written operating plan you keep
- Weekly check-in by email
- Ends on purpose. Nothing to cancel
Sessions are by video or phone. In person is possible around Hamilton and the GTA if it's genuinely better, and it usually isn't.
Straight answers
The things people think and don't say
“Is this just going to be a guy reading me a book he liked?”
Fair worry, and a lot of coaching is exactly that. I don't use a framework with a name and I'm not certified by anybody, which you should weigh however you like. What I have is having run the thing — the ads, the pricing, the hiring, the month where it didn't cover payroll.
“How do I know I won't get locked into something?”
There is nothing to lock into. Single sessions are one-offs. Monthly is month to month with no notice period. The 90-day reset ends on its own after 90 days — it has a finish line built in, on purpose.
“I can't afford to waste $750 finding out this doesn't work.”
Then don't. Book the free conversation, or buy one session for $350 and stop. I've deliberately made the smallest step free and the second one a one-off, because asking a nervous owner for a monthly commitment up front is how coaching got its reputation.
“What if you just tell me things I already know?”
Reasonably likely, at first. Most owners already know the answer and are looking for permission or a deadline. If that's all you need, one session is enough and I'll say so rather than selling you twelve.
Questions
Coaching, answered
What actually happens in a session?
You talk, mostly. I ask questions until the real problem surfaces, which is usually not the one you booked about. Then we pick one thing to change before the next session and write down how you'll know if it worked. There is no curriculum, no workbook and no module three. If you want a course, buy a course — they are cheaper than I am and sometimes they are the right answer.
How is this different from just talking to a friend who owns a business?
Honestly, sometimes it isn't, and if you have that person you should use them. The difference is that I have no stake in you feeling good about the conversation, I've seen the same three problems in forty other businesses, and I'll say the thing your friend won't because they have to see you at the barbecue.
Are you going to tell me to hustle harder and buy a CRM?
No. Most owner-operators I speak to are already working more hours than is reasonable, and the answer is almost never more effort. It is usually pricing, or the fact that they are the bottleneck in three processes, or that they are chasing work they lose money on. Those are boring, fixable, and nobody sells a course about them.
What if it isn't working?
Stop. It's month to month and there is nothing to cancel out of. I'd rather you leave in month two than sit through six months resenting an invoice. If you tell me why on the way out, that's useful to me and free to you.
Do I have to buy the marketing services too?
No, and most people don't. They are there because owners kept asking me to just run the ads instead of explaining how, and it was strange to keep saying no. Coaching clients get no discount on them and marketing clients get no discount on coaching. Bundling would make both prices unreadable, which defeats the point of publishing them.
Start with the free one.
Forty-five minutes, no deck, no follow-up sequence. You get a written summary either way.