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Coaching for Hamilton owner-operators.

A lot of first-time owners who bought in while it was cheap and grew faster than expected. The business has outgrown the way it is run, and nothing has been rewritten since.

Book the free conversation How coaching works

Everything I charge

CAD

Coaching
First conversation45 minutes. No pitch, no deck. Free
Single session90 minutes on one problem. $350/session
Monthly coachingTwo sessions a month, plus email between. $750/month
90-day resetA defined start, a defined end. $2,250total
If you'd rather I just ran it
Google AdsManaged. Fee set by your ad budget. $300/mo and up
Paid socialManaged. Fee set by your ad budget. $300/mo and up
Local SEOPriced by service areas covered. $1,000/mo and up

That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.

The first conversation is free

Forty-five minutes. If coaching won't help you, I'll say so and we're done.

No contract, ever

Month to month. Stop whenever. There is no term to buy out and no cancellation call.

Prices are on the website

You know what it costs before you speak to me. The number doesn't change based on how the call goes.

You keep everything

Plans, documents, ad accounts, profiles — created in your name, yours when you leave.

Hamilton · City of Hamilton

And if you want the advertising run, here's what's different about Hamilton

Population 569,000 (2021 census). The three things below are true of Hamilton and would be wrong about most other Ontario cities.

The Mountain is a real barrier, and Google does not know that

Hamilton is split between the lower city and the escarpment, connected by a limited number of access routes that congest. Two addresses can sit four kilometres apart as the crow flies and twenty-five minutes apart at 4pm. Google's proximity weighting uses distance, not drive time, so a Mountain-based business will get shown to lower-city searchers it cannot profitably serve, and vice versa. If you are paying per click, that gap is money. It is worth splitting campaigns above and below the escarpment and bidding them differently.

The renovation demand here is real and it is not evenly spread

Hamilton's older housing stock and the wave of buyers priced out of Toronto have produced sustained demand for renovation, roofing, electrical upgrades and basement work — heavily concentrated in specific neighbourhoods rather than city-wide. Targeting the whole city at one bid dilutes that. Targeting the postal codes where century homes are actually changing hands does not.

Healthcare and education are now the big employers, not steel

McMaster, the hospital network and the university population shape a different kind of demand than the manufacturing reputation suggests — student housing turnover, moving services, clinics, food, and a professional class that researches before it buys. Long-form content and organic ranking work unusually well on that audience, which makes Hamilton one of the better markets to run SEO in rather than only buying clicks.

Coverage

Service areas we build around.

In the SEO packages each of these counts as one service area. Core covers four, Plus covers eight, Enhanced covers the province.

How SEO pricing works →

  • Downtown & Corktown
  • Westdale
  • Ancaster
  • Dundas
  • Stoney Creek
  • Waterdown
  • Binbrook
  • Hamilton Mountain
  • Locke Street
  • Ottawa Street
  • Crown Point
  • Glanbrook
  • Flamborough
Who I work with in Hamilton

Owners who are still in the work.

  • Renovation & contracting
  • Roofing
  • Electrical & HVAC
  • Moving & storage
  • Clinics & healthcare
  • Restaurants
  • Real estate
  • Cleaning services

I'm not based in Hamilton. Daylight works with Ontario businesses remotely and there's no office here you can visit. I'd rather tell you on the page than on the call — a location page implying a storefront it doesn't have is the oldest trick in local SEO.

Coaching over video works identically wherever you are. For advertising, what matters is your profile and your address, not mine.

Questions

Hamilton, answered

Should I run separate campaigns for the Mountain and the lower city?
If your job values are high enough to care about a wasted click, yes. Drive time across the escarpment at rush hour is long enough that the two halves are functionally different markets, and Google will not make that distinction for you. Splitting them lets you bid harder where you can actually get to the job and pull back where you cannot.
Do Ancaster, Dundas and Stoney Creek count as separate service areas?
They do in how people search, which is what matters. They were separate municipalities before amalgamation and residents still identify with them, so "electrician Dundas" and "electrician Ancaster" are distinct searches with their own, much lower, competition. In the SEO packages each counts as one of your service areas.
Do you offer business coaching in Hamilton?
Yes, and it's the main thing I do. Coaching runs over video so being in Hamilton makes no practical difference — the free first conversation, the $350 single session and $750 a month all work the same wherever you are. The city-specific material on this page is about advertising, where geography genuinely changes the answer.
Are you based in Hamilton?
No. Daylight works with Ontario businesses remotely and there's no office here to visit. I'm saying so plainly because plenty of location pages imply a storefront that doesn't exist. It has no bearing on your rankings — your Google Business Profile, your address and your reviews decide those.

Free conversation, wherever you are in Hamilton.

Forty-five minutes, a written summary afterwards, and no follow-up sequence.

Book the free first conversation See every price