Google Ads built and managed for Ontario small businesses. Management starts at $300 a month, set by the budget under management. The keyword costs are yours to see before you commit to anything.
The whole price list
CAD / month
| Packages | |
|---|---|
| Lead GenerationOutbound calling, booked appointments. | $2,500/month |
| Google AdsManaged search campaigns. Ad spend separate. | $1,500/month |
| SEOLocal and organic. No ad spend at all. | $2,000/month |
| EverythingLead gen + Google Ads + SEO. | $5,000/month |
| Add-on | |
| First conversation45 minutes. No pitch, no deck. | Free |
| Coaching (add-on)Two sessions a month on the business itself. | $750/month |
That is every number. No setup fees, no contracts, no percentage of your ad spend. Google Ads spend is separate and goes straight to Google from your own account.
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
Bigger budgets need more hands on them — more keywords to watch, more negatives to add, more waste to cut. That is the only reason the fee moves.
Google Ads
$1,500/month
People typing what you sell, right now. The highest-intent traffic there is.
Keyword research with real local cost data, competitor teardown, and account access in your name. Conversion tracking is verified before a single dollar runs — a campaign you cannot measure is a donation.
Campaign structure, ad groups tight enough that the ad matches the search, several ad variants per group, and a negative keyword list built before launch rather than after.
Search term reports reviewed and negatives added, bids adjusted toward what produces jobs, and a report in plain language. This is the unglamorous part that cheap management skips.
You pay Google directly for the clicks, from your own account. We never take a percentage of your media spend, and we never mark it up.
| Starter | Growth | Enhanced | |
|---|---|---|---|
| Budget under management | Up to $1,500 | $1,500–$10,000 | Over $10,000 |
| Monthly fee | $300 | $500 | $1,000 |
| Fee as a share of total spend | 16.7% at the cap | 4.8% at the cap | 3.2% at $30k |
| Search campaigns | Yes | Yes | Yes |
| Negative keyword management | Yes | Yes | Yes |
| Display remarketing | No | Yes | Yes |
| Performance Max | No | No | Once search is proven |
| YouTube | No | No | Yes |
| Review call | Report only | Monthly | Monthly |
Every search runs an auction, and the highest bid does not automatically win it. Google ranks on bid multiplied by expected quality, which is the only reason a small business can outrank a national franchise.
Broad match shows your ad to anything Google considers related, which on a small budget means paying to find out what "related" means. Phrase and exact match cost more per click and waste far less. We start tight and widen deliberately, rather than starting wide and paying tuition.
The searches you refuse to pay for matter more than the ones you bid on. Every campaign accumulates a negative list — "free", "DIY", "salary", "courses", competitor names you do not want to fund — and reviewing that list is a monthly job, not a setup task.
Before a single dollar runs we make sure a phone call, a form and a booking each register as a conversion. Without that, every optimisation afterward is guesswork dressed up as strategy, and the report at the end of the month measures clicks instead of jobs.
Text ads against typed intent. The highest-intent traffic Google sells and where nearly every small-business account should start. If this does not work, nothing further down this list will fix it.
Banner ads following people who already visited. Cheap per impression, useless as a first touch, genuinely effective at recovering a considered purchase someone abandoned.
Google spends across every surface it owns and reports back in aggregate. Powerful with enough conversion data behind it, and an expensive black box without it.
Week 1
Keyword research with real cost data for your category and city, competitor ad teardown, account access in your name, and conversion tracking verified end to end.
Weeks 2–3
Campaign structure, ad groups tight enough that the ad matches the search, multiple ad variants per group, and an initial negative list built before launch rather than after.
Weeks 4–6
Search term reports reviewed and negatives added. This is usually where cost per lead drops fastest, and it is unglamorous work that most cheap management simply does not do.
Weeks 7–12
Manual bidding first, then a move to automated strategies once there is enough conversion data for them to work with. Budget shifts toward the keywords producing actual jobs.
We pull the real numbers for your category and your city before the call, and bring them with us.