Starter Package
$300 /month
For budgets up to $1,500 a month.
- Keyword and competitor research
- Search campaign build
- Ad copywriting, multiple variants
- Negative keyword management
- Conversion tracking setup
- Monthly plain-language report
Google Ads · Ontario
Get in front of people already searching.
Google Ads built and managed for Ontario small businesses. Management starts at $300 a month, set by the budget under management. The keyword costs are yours to see before you commit to anything.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
The first conversation is free
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
No contract, ever
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
Prices are on the website
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
You keep everything
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
Pricing
Three brackets, published.
Bigger budgets need more hands on them — more keywords to watch, more negatives to add, more waste to cut. That is the only reason the fee moves.
Growth Package
$500 /month
For budgets from $1,500 to $10,000 a month.
- Everything in Starter
- Display remarketing
- Ad creative design
- Bid strategy testing and migration
- Landing page recommendations
- Monthly report and review call
Enhanced Package
$1,000 /month
For budgets above $10,000 a month.
- Everything in Growth
- Performance Max, once search is proven
- YouTube campaigns
- Multi-location and multi-service structure
- Weekly monitoring
- Monthly report and review call
You pay Google directly for the clicks, from your own account. We never take a percentage of your media spend, and we never mark it up.
Compare
What actually differs between the packages
| Starter | Growth | Enhanced | |
|---|---|---|---|
| Budget under management | Up to $1,500 | $1,500–$10,000 | Over $10,000 |
| Monthly fee | $300 | $500 | $1,000 |
| Fee as a share of total spend | 16.7% at the cap | 4.8% at the cap | 3.2% at $30k |
| Search campaigns | Yes | Yes | Yes |
| Negative keyword management | Yes | Yes | Yes |
| Display remarketing | No | Yes | Yes |
| Performance Max | No | No | Once search is proven |
| YouTube | No | No | Yes |
| Review call | Report only | Monthly | Monthly |
The auction
You don't just outbid people.
Every search runs an auction, and the highest bid does not automatically win it. Google ranks on bid multiplied by expected quality, which is the only reason a small business can outrank a national franchise.
Match types decide who sees you
Broad match shows your ad to anything Google considers related, which on a small budget means paying to find out what "related" means. Phrase and exact match cost more per click and waste far less. We start tight and widen deliberately, rather than starting wide and paying tuition.
Negative keywords are where the budget is saved
The searches you refuse to pay for matter more than the ones you bid on. Every campaign accumulates a negative list — "free", "DIY", "salary", "courses", competitor names you do not want to fund — and reviewing that list is a monthly job, not a setup task.
Conversion tracking comes first, always
Before a single dollar runs we make sure a phone call, a form and a booking each register as a conversion. Without that, every optimisation afterward is guesswork dressed up as strategy, and the report at the end of the month measures clicks instead of jobs.
Campaign types
Not all Google ads are search ads
Search
Text ads against typed intent. The highest-intent traffic Google sells and where nearly every small-business account should start. If this does not work, nothing further down this list will fix it.
Display remarketing
Banner ads following people who already visited. Cheap per impression, useless as a first touch, genuinely effective at recovering a considered purchase someone abandoned.
Performance Max
Google spends across every surface it owns and reports back in aggregate. Powerful with enough conversion data behind it, and an expensive black box without it.
The first 90 days
What actually happens, and when
Week 1
Research and access
Keyword research with real cost data for your category and city, competitor ad teardown, account access in your name, and conversion tracking verified end to end.
Weeks 2–3
Build and launch
Campaign structure, ad groups tight enough that the ad matches the search, multiple ad variants per group, and an initial negative list built before launch rather than after.
Weeks 4–6
Cutting the waste
Search term reports reviewed and negatives added. This is usually where cost per lead drops fastest, and it is unglamorous work that most cheap management simply does not do.
Weeks 7–12
Optimising toward a number
Manual bidding first, then a move to automated strategies once there is enough conversion data for them to work with. Budget shifts toward the keywords producing actual jobs.
Questions
Google Ads, answered
How much does Google Ads cost in Ontario?
Two costs, and they are not the same thing. The ad spend goes to Google and depends entirely on your category — a click on a general enquiry keyword might be a couple of dollars, while competitive legal, dental and emergency-trade keywords in the GTA run far higher. The management fee is ours, it is published, and it starts at $300 a month. On the call we pull the actual keyword costs for your category and your city rather than guessing at them.
Why is my Quality Score lowering my costs, or raising them?
Google ranks ads on bid multiplied by expected quality, not bid alone. A more relevant ad with a landing page that matches what was searched can outrank a higher bid and pay less per click for the privilege. That is why we will push back on sending every keyword to your homepage — the mismatch is charged to you on every single click.
What are negative keywords and why do they matter so much?
They are the searches you refuse to pay for. Without them a plumbing campaign pays for "plumbing courses", "plumber salary" and "how to fix a tap yourself". On a small budget, negatives are usually where the first real savings come from — often more than any bid adjustment.
Should I use Performance Max?
Sometimes, and not first. Performance Max spreads budget across Search, Display, YouTube, Gmail and Maps with limited visibility into where it went. On a small budget that opacity is expensive. We normally start with a tightly built search campaign, prove the conversion tracking is accurate, and only then consider handing Google more discretion.
Find out what your keywords actually cost.
We pull the real numbers for your category and your city before the call, and bring them with us.