You own it, you work in it, and nobody tells you the truth about it.
Coaching for owner-operators who are the business. The first conversation is free, every price is on this page, and there is no contract anywhere on this site.
Forty-five minutes. No deck, no follow-up sequence, and a written summary whether or not you hire me.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
The first conversation is free
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
No contract, ever
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
Prices are on the website
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
You keep everything
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
Everyone who talks to you about the business wants something from it.
Staff want certainty. Your partner wants you home by six. Your accountant wants last year's receipts. Your customers want it cheaper. Nobody just asks how it's actually going and then waits for the real answer.
That gap is where most owner-operators quietly get stuck. Not for want of effort — you are already working more hours than is reasonable, and more effort is almost never the answer. It gets stuck because there is no one to think out loud with who has no stake in what you decide.
The problems turn out to be the same four almost every time: you are the bottleneck in something that shouldn't need you, you are underpricing and have been for years, you are taking work you lose money on because saying no feels dangerous, or the numbers live in your head and you cannot actually tell which of those is happening.
None of that is a mindset problem and none of it needs a framework. It is arithmetic and two hard conversations, and it is fixable inside a quarter.
What you're thinking and probably won't ask
“Coaching sounds like something people sell when they can't do the actual job.”
Often true, and it's why I still run campaigns for people. I'm doing the work, not remembering it. The done-for-you side of this site exists partly as evidence, and you're welcome to judge the coaching by it.
“I can't afford to find out this doesn't work.”
Then don't gamble. The first conversation costs nothing and the second step is a single $350 session you can stop after. Asking a nervous owner for a monthly commitment up front is how this industry earned its reputation.
“Why is the price on the website? Nobody does that.”
Because the alternative is a discovery call whose real purpose is finding out what you'll tolerate paying. Publishing it means the number can't move based on your postcode, your van, or how the call went.
“Am I going to get a sales pitch on the free call?”
No, and I know everyone says that. Practically: there's no deck, I don't ask for a decision on the call, and there is no automated email sequence afterwards — you get one written summary and then silence unless you get in touch.
Four steps, and you can stop at any of them.
The free conversation
Forty-five minutes. You describe what's actually going wrong. I tell you whether coaching would help, and say so plainly if it wouldn't.
A written summary
Within two days, in plain language: what I think the real problem is and what I'd do about it in your position. Yours to keep and act on alone if you want.
One session, or a month
Most people start with a single $350 session on the biggest problem. Some go straight to monthly. Nobody signs anything.
You leave when it stops being useful
Month to month, no notice period. If you tell me why on the way out, that's useful to me and free to you.
Or, if you'd rather I just ran it
The smaller half of this business. Same rule: published prices, no percentage of your ad spend, no contract.
Google Ads
People typing what you sell, right now. Fee set by the budget under management, from $300 a month.
Google Ads pricing →Paid social
Facebook, Instagram, TikTok, YouTube. Interrupting rather than answering, so the creative does the work. From $300.
Paid social pricing →Local SEO
The map pack and the blue links. No ad spend, so it's priced by ground covered. From $1,000.
Local SEO pricing →Most people who ask about ads should fix pricing first. Advertising multiplies whatever is already happening — if the numbers are wrong it sells more of the thing you lose money on, faster. The longer version of that argument.
Where I work
Coaching is by video, so location barely matters. It matters enormously for the marketing side, so those pages are written one city at a time.
Toronto
Highest fixed costs in the country. Rent and wages eat margin that would be perfectly healthy anywhere else, so the pricing conversation here is usually about whether the business can survive its own overhead.
Toronto →Mississauga
Full of second-generation family businesses hitting succession. The founder still signs every cheque at seventy and nobody has said out loud what happens next.
Mississauga →Hamilton
A lot of first-time owners who bought in while it was cheap and grew faster than expected. The business has outgrown the way it is run, and nothing has been rewritten since.
Hamilton →Ottawa
Feast and famine on government contract cycles. The problem is almost never demand — it is cash flow across a dead quarter and pricing that assumes twelve good months.
Ottawa →London
A lower cost base means problems hide for longer. You can run unprofitably here for years without it hurting enough to look, which is its own kind of trap.
London →Kitchener–Waterloo
Tech-adjacent owners who over-engineer the systems and under-price the work. The stack is immaculate and the effective hourly rate is terrible.
Kitchener–Waterloo →People who own the place and also do the work.
Roughly two to twenty staff, running for at least a couple of years, and the owner is still in the van, the chair, the kitchen or the books. If you have a management layer between you and the work, you probably want a consultant instead.
Not on the list? The sector matters less than whether you're the constraint. If you are, the conversation is the same one.
Before you book
What does a business coach actually do?
How much does business coaching cost in Ontario?
Do I have to sign a contract?
Why do you also run ad campaigns?
What if you tell me I don't need coaching?
The first one is free, and that is not a funnel.
Forty-five minutes, a written summary afterwards, and no email sequence chasing you about it.