Coaching for Ottawa owner-operators.
Feast and famine on government contract cycles. The problem is almost never demand — it is cash flow across a dead quarter and pricing that assumes twelve good months.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
The first conversation is free
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
No contract, ever
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
Prices are on the website
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
You keep everything
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
And if you want the advertising run, here's what's different about Ottawa
Population 1 million (2021 census). The three things below are true of Ottawa and would be wrong about most other Ontario cities.
French search is under-served and materially cheaper
Ottawa–Gatineau is a genuinely bilingual market, and a large share of local advertisers run English-only campaigns. Running a parallel French keyword set and French ad copy typically faces a thinner auction, and for a business that can actually serve a French-speaking customer it is one of the few remaining places in Ontario where paid search is not fully bid up. It only works if the landing experience and the phone call are also in French — running French ads to an English page wastes the click and annoys the customer.
The government cycle shapes B2B demand more than the calendar does
A meaningful part of the professional-services economy here moves with federal procurement and the fiscal year ending 31 March. If you sell to that world, demand is not evenly distributed across twelve months, and a flat monthly ad budget spends the same in a dead month as in a peak one. Budget pacing matters more here than in most Ontario cities.
The city is geographically enormous and mostly rural
Amalgamated Ottawa covers a huge area, much of it farmland and villages — Manotick, Richmond, Osgoode, Carp. A service area drawn as "Ottawa" on a map includes a great deal of ground you probably will not drive to. Drawing it around the urban core plus the specific villages you will actually serve stops you paying for clicks from forty minutes out.
Service areas we build around.
In the SEO packages each of these counts as one service area. Core covers four, Plus covers eight, Enhanced covers the province.
- Centretown
- The Glebe
- Westboro
- Kanata
- Orléans
- Barrhaven
- Nepean
- Stittsville
- Manotick
- Alta Vista
- Vanier
- Hintonburg
- Riverside South
- Greely
Owners who are still in the work.
I'm not based in Ottawa. Daylight works with Ontario businesses remotely and there's no office here you can visit. I'd rather tell you on the page than on the call — a location page implying a storefront it doesn't have is the oldest trick in local SEO.
Coaching over video works identically wherever you are. For advertising, what matters is your profile and your address, not mine.
Ottawa, answered
Do you run French-language ads?
Is Kanata worth targeting separately from Ottawa?
Do you offer business coaching in Ottawa?
Are you based in Ottawa?
Free conversation, wherever you are in Ottawa.
Forty-five minutes, a written summary afterwards, and no follow-up sequence.