Ninety days, six sessions, then it stops.
Most coaching has no finish line, which is convenient for the coach. This one ends on a date you know at the start, and you leave with a document rather than a habit of paying me.
$2,250 total, or $750 a month across three months. Same number either way.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
What happens across the three months
Weeks 1–2
Get the numbers out of your head
What you actually sell, what each thing costs you to deliver, and what you charge for it. This is the session people dread and it is the one that changes the most. Very often the answer is visible by the end of it.
Weeks 3–5
Find where you are the bottleneck
Every process that stops when you are on holiday. We pick the two most expensive ones and work out what would have to be true for them to run without you.
Weeks 6–8
Fix the pricing
Usually upward, usually less dramatic than you fear, and usually the single highest-return change available. We work out the number, the script for telling existing customers, and what to do when one of them leaves.
Weeks 9–11
Decide what you are not doing
The work you lose money on, the customer who costs more than they pay, the service you kept because you were good at it in 2019. Cutting is harder than adding and it is where most of the margin is.
Week 12
Write it down and finish
The operating plan gets written, you keep it, and the engagement ends. If you want to carry on monthly you can, and if you do not, nothing happens automatically.
What you are probably thinking
“Two thousand dollars is a lot for six phone calls.”
It is, and if six calls is all it is then you have been overcharged. The thing you are buying is the pricing change and the two processes that stop needing you — if those don't happen, the calls were worthless regardless of what they cost.
“What if I get three sessions in and it's not working?”
Tell me and we stop. If you paid monthly you simply don't pay the next one. If you paid up front I refund the sessions we haven't had, no argument and no exit interview.
“I don't have time for six sessions.”
They're an hour each, spread over three months. If an hour a fortnight is genuinely impossible, that is the finding, and it is the thing to fix before anything else — because it means the business does not run without you at all.
The reset, answered
Why 90 days and not ongoing?
What do I actually have at the end?
Can I pay monthly instead of up front?
It starts with the free conversation.
Same as everything else here. Forty-five minutes, and I'll tell you if the reset is the wrong shape for your situation.