Core Package
$300 /month
For budgets up to $600 a month.
- Audience & competitor research
- Ad copywriting
- Campaign build and setup
- Ongoing budget and bid management
- Monthly plain-language report
- No creative design — you supply assets
Paid social · Ontario
Ads where people are already scrolling.
Facebook, Instagram, TikTok and YouTube, run properly for Ontario small businesses. Management starts at $300 a month, and the fee is set by the budget you are putting to work — not by how the sales call went.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
The first conversation is free
Forty-five minutes. If coaching won't help you, I'll say so and we're done.
No contract, ever
Month to month. Stop whenever. There is no term to buy out and no cancellation call.
Prices are on the website
You know what it costs before you speak to me. The number doesn't change based on how the call goes.
You keep everything
Plans, documents, ad accounts, profiles — created in your name, yours when you leave.
Pricing
Three brackets, published.
The feature lists below are nearly identical between tiers, because the work is nearly identical. What changes is how much money is under management and therefore how much time it takes.
Plus Package
$500 /month
For budgets from $600 to $10,000 a month.
- Everything in Core
- Ad creative design — static and short-form video
- A/B testing across audiences and creative
- Retargeting campaigns
- Conversion tracking setup
- Monthly report and review call
Enhanced Package
$1,000 /month
For budgets above $10,000 a month.
- Everything in Plus
- Multi-platform campaigns run in parallel
- Higher creative volume and refresh rate
- Audience expansion and lookalike testing
- Landing page recommendations
- Monthly report and review call
Management fees are separate from ad spend. You pay Meta, TikTok or Google directly for the media, from your own account, which you keep.
Compare
What actually differs between the packages
| Core | Plus | Enhanced | |
|---|---|---|---|
| Budget under management | Up to $600 | $600–$10,000 | Over $10,000 |
| Monthly fee | $300 | $500 | $1,000 |
| Fee as a share of total spend | 33.3% at the cap | 4.8% at the cap | 3.2% at $30k |
| Research & planning | Yes | Yes | Yes |
| Ad copywriting | Yes | Yes | Yes |
| Creative design | No | Yes | Yes, higher volume |
| Retargeting | No | Yes | Yes |
| Platforms run in parallel | One | One to two | Multiple |
| Review call | Report only | Monthly | Monthly |
The mechanic
You are interrupting, not answering.
Nobody opens Instagram looking for a roofer. That single fact separates paid social from search, and it decides how the campaign has to be built.
On Google, someone types what they want and you answer. Intent already exists; you are competing for the answer. On social, no intent exists yet — you are creating it in the two seconds before a thumb moves. Which means the creative is not decoration around the offer. The creative is the offer.
What that means practically
It means testing five pieces of creative rather than perfecting one. It means the first frame does more work than the caption. It means an offer specific enough to interrupt — a real price, a real before-and-after, a real problem named out loud — beats a brand statement every time. And it means a small budget spread thin across four platforms learns nothing; one platform, run properly, learns something you can use.
It also means paid social suits some businesses badly. If what you sell is only ever bought at the moment something breaks, search is the better tool and we will say so on the call rather than after the invoice.
Platforms
Four platforms, four different jobs
The broadest reach and the most complete targeting data, and the platform where an older, higher-intent local audience actually is. Still the default first platform for most trades and home services in Ontario.
Visual proof. Anything where the result is something you can see — detailing, renovation, dental, fitness, food — has an unfair advantage here, because the before-and-after is the ad.
TikTok
The cheapest reach available right now and the most demanding creative standard. Ads that look like ads are scrolled past. Works when you are willing to be filmed doing the actual work.
YouTube
Bought through Google, not Meta. Best for retargeting and for services that need explaining before anyone buys. Poor for impulse.
The first 90 days
What actually happens, and when
No campaign is profitable in week one. Here is the real sequence.
Week 1
Research and access
Competitor teardown, audience research, and access to your ad accounts — which stay in your name. Conversion tracking gets fixed before anything runs, because a campaign you cannot measure is a donation.
Weeks 2–3
Creative and launch
Copy and creative built, campaigns structured, first ads live. You approve before anything spends.
Weeks 4–8
Finding what lands
The learning phase. Meta needs roughly fifty conversions per ad set before delivery stabilises. Losing creative gets cut, winners get more budget. This is the part that feels slow and is not optional.
Weeks 9–12
Scaling and refreshing
Budget moves to what works, audiences expand from the winners, and creative gets refreshed before fatigue sets in — which on social happens faster than most people expect.
Questions
Paid social, answered
Does the management fee include the ad spend?
No, and nobody's does. You pay Meta or TikTok directly for the ads from your own account, and you pay us to run them. Keeping those separate is the point — it means you can see exactly what the media cost and exactly what the management cost, and you can leave with the account and its history if you ever want to.
What if my ad budget changes month to month?
The fee follows the bracket your budget is actually in. If you spend $800 one month and $12,000 the next, you move from Core to Enhanced and back. We do not backdate or true up — we look at what is under management and bill the bracket. No annual contract, so there is nothing to renegotiate.
Do you make the ad creative, or do I supply it?
Plus and Enhanced include creative design — static and short-form video cut from footage you provide or stock. Core does not; on Core we write the copy and build the campaigns using assets you already have. That is a real difference between the tiers and we are not going to pretend otherwise.
How long before paid social works?
Meta's learning phase needs roughly fifty conversions per ad set before delivery stabilises, so on a small budget the honest answer is six to eight weeks before the numbers mean anything. Anyone promising results in week one is describing spend, not results.
Ready to put the budget to work?
Twenty minutes. We look at your current ads before we speak and bring the gaps with us.