Or I can just run it.
Coaching is the main thing here. This is the part where, instead of explaining how Google Ads works for six weeks, I build it properly and you get on with your job.
Everything I charge
CAD
| Coaching | |
|---|---|
| First conversation45 minutes. No pitch, no deck. | Free |
| Single session90 minutes on one problem. | $350/session |
| Monthly coachingTwo sessions a month, plus email between. | $750/month |
| 90-day resetA defined start, a defined end. | $2,250total |
| If you'd rather I just ran it | |
| Google AdsManaged. Fee set by your ad budget. | $300/mo and up |
| Paid socialManaged. Fee set by your ad budget. | $300/mo and up |
| Local SEOPriced by service areas covered. | $1,000/mo and up |
That is the whole price list. Ad spend is separate and goes straight to Google or Meta from your own account — I never take a percentage of it and never mark it up.
Each one priced by something you control
Google Ads
People typing what you sell, right now. The highest-intent traffic there is and the easiest place to waste money. Fee set by your monthly ad budget, from $300.
Google Ads pricing →Paid social
Facebook, Instagram, TikTok, YouTube. You're interrupting rather than answering, so the creative does the work. From $300.
Paid social pricing →Local SEO
The map pack and the blue links. No ad spend at all, so it's priced by how much ground you need covered. From $1,000.
Local SEO pricing →Most of you should not buy this yet.
Advertising multiplies whatever is already happening. If the pricing is wrong, ads sell more of the thing you lose money on, faster.
That's not a sales line, it's the most common reason a campaign fails and the owner concludes that "ads don't work for my business." The ads worked. They delivered enquiries into a business that couldn't profitably serve them, or quoted them badly, or never called them back.
So if you're here for the ads and you haven't got the numbers straight, I'll usually suggest the coaching first, or nothing at all for a month while you fix the quoting. It costs me the bigger invoice and it's still the right order to do things in.
The done-for-you side, answered
Why does a business coach run ad campaigns?
Do I get a discount if I do both?
Do you take a percentage of my ad spend?
Not sure which half you need?
That's what the free conversation is for. Forty-five minutes and I'll tell you which one is actually your problem.